What is Effective Packaging?
We often visit market place for window shopping. we didn’t intend of buying anything. We just want to visit for refreshing our mind. But suddenly you see some magnificent product and you want to purchase the product without thinking. How did you know that this product is perfect for you? Because the product is in nice packaging, written effective instructions or benefits of the product. Which draws your attention towards itself?
Here you are!!! this is called effective packaging and this is the power of effective packaging.
Packaging of any product has the vast impact on each brand’s success. Packaging draws buyer attention will automatically make it sell better. It effects many purchase decisions and also influence customer mind set.
What Makes Packaging Effective:
Effective packaging is what will make product stand out in the competition. It is necessary that your packaging draws the attention of customer, when it is on the shelves. Packaging Design is the art of making the shape and surface graphics to carry, recognize, specify, protect, exhibit and advertise a product. It may be a simple box to fancy system of boxes.
here are some important elements which paly role in effective packaging. These are:
- Orientation
- Shape
- Size
- Colour Combination
- Texture
- Message
- Labelling
- Brand Icons
- Picture
Why is Effective Packaging Important?
Customers these days face a lot of marketing stimuli from thousands of companies. Packaging is the main performer in product leading and promotion, putting the first impressions that customers have of that brand.
Packaging design is the art of making extraordinary and feasible product packages. It requires the choice of texture, typography, colors combination and images. It is important that designs should be compatible with the branding strategies. There are some benefits of effective packaging which tell us the importance of effective packaging.
- Packaging is a key component to the creation of significant consumer or user experiences.
- Effective packaging increases the brand value. Because custom logo boxes also advertise the brand. The labelling design plays an important role in the creation of company identity.
- Each product in the market has a story behind its iconic design, logos, colours fonts which draws recognition and its particular packaging is no exception.
- The primary function of packaging is protection of the product until it reaches to the buyer. Effective packaging protects the product from damaging during transport handling and transport. Good packaging protects products and the customer experience as a whole.
- A prominent packaging can increase the product beauty which affect to the willingness of the customer to purchase the product. Packaging is as important as the product itself.
- Packaging which can be reuse or recycled can also please the customer.
10 Effective Techniques for Packaging:
Effective packaging is crucial for businesses to compete in market. It is necessary that your packaging catch the attention of the buyer. When it sits on the shelves of a store, the first thing which matters the most is external packaging of the product that will draw the buyer’s attention and make them want to look at it again. This will only happen when your packaging is effective. Here we will tell you some effective techniques of packaging.
Visually Appealing Packaging:
The first technique is to ensure the packaging is visually appealing which draws the attention of potential customers. This can be achieved by using bright colors combinations, stylish fonts, and prominent product images. No one can deny the importance of external packaging. It may be a simple box or a more stylish box, the design of a package shows beyond doubt to be just as important as the product itself.
Protection of The Product:
Basic packaging’s purpose is to protect the product from damage. There is a lot of difference between a well-designed packaging and a packaging which are no fit-to-purpose design.
So the packaging must hard which protect the product during moving and storage. Using sturdy materials such as bubble wrap or corrugated cardboard can help in avoiding damage. It protects the product from light, moisture, heat and many other external factors.
More important when you ordering items online stores. The amount of packaging waste the product can be really shocking. That’s why packaging should be safe for the product properly.
Environment Friendly:
The most important thing in packaging is that the materials which are used in making packages should be environment friendly. It shouldn’t affect the environmental conditions badly. Sustainable materials can be used, minimizing the amount of packaging material. Then the waste produced will be reduced. These type of packaging also attract the eco-conscious buyers.
Theme Packaging:
Theme is the message which you want to share through your work. Theme packaging is a term that refers to the design and creation of packaging for products that have a specific theme or style. This will show the unique performance on the shelf in the stores. For example, you might want to create a theme packaging for a friendship day, a birthday gift, or a Valentine’s day chocolate, this will fascinate the buyers. Theme packaging can help you attract buyers communicate your brand identity, and stand out from the competition.
Custom Packaging:
Custom packaging is the packaging that uniquely manufacture on the customer’s demand, instead of using a standard or generic boxes. Custom packaging includes shape, color, size, material and other specifications. In custom packaging ingredients, your message, product information, how to use, manufacturing date and expiry date mention. Due to which customer can understand about the product. Basically custom packaging is the marketing tool of your brand and also first impression of the product. Custom logo boxes are also the memory of the brand and worth of investment.
Relevant Packaging:
Packaging should be according to the product material, size, shape, quality and shelf life.
Relevant packaging suitable for a particular purpose1. For example, relevant packaging for pharma products may show characteristics such as purpose of medicine, nutritional information, how to use, instructions about expiry and manufacturing date, company logo and many more. Relevant packaging can also be a name of a company that provides quality carton solutions from their uniquely equipped manufacturing.
Shelf Impact of Packaging:
Shelf impact of packaging is the ability of a product package to stand out and attract the attention of consumers on shelf. According to search almost 35000 to 40000 products sit on the shelf at a time. So it is important for marketing and sales of a product, as it can impact the purchase decision and brand loyalty of consumers. Shelf impact of packaging depends on various elements, such as color, shape, size, graphics, typography, material, etc. A package with high shelf impact can differentiate a product from its competitors and increase its value effectively.
Packaging Material:
The first thing you witness about the package is the material. When you touch the material, you will feel the quality, stability and efficiency. The quality management system has a process to check the quality in industries. The best quality packaging keeps the product safe during transportation.
Choose The Appropriate Packaging:
The packaging which is simple to open and close and which can be reused or recycled will satisfy the buyer’s need. Optimal design increase usability. Today, customer are conscious about environmental impact of the things which they are uses. so, sometimes they bring their own bags or container when they visit to the market All the packaging purpose is to protect the product, but there is contrast in wellbeing or brainy packaging. The packs which bring smile on our face or a little funny attracts the buyers most. That’s why if the packaging is appropriate according to the customer demand, then they will freely buy product without any fear.
Personal Touch to The Packaging:
The most important thing, which shows your sincerity or emotions are writing a handwritten thank you card. It impacts a positive customer experience and feel emotionally attachment with your brand. This will also create brand loyalty.
These are all the best effective techniques which effect on your product packaging surely. Considering above ideas will automatically build a lot of customers for you.