I bet the first thing that comes to your mind while reading the title is; does perfect custom made boxes even exist? So, let me start by saying that it very much does! However, to make it truly perfect, several things need to be well-thought-out. For instance, whether the packaging is protective enough, whether it is displaying and promoting the product inside, or perhaps whether customers find it attractive or not. After all, the packaging is typically the first thing that a customer notices.
There doesn’t exist per se one ideally ‘perfect’ packaging solution to suit every condition. However, there is an ostensibly perfect guide that can help you design a customized package for almost any product there is. But first,
3 Most Underrated Questions to Ask Before Designing a Custom Made Boxes
There are few questions that you must be able to answer before designing a custom-made box. And these are
What is Your Product?
It will help you with almost everything from the size to the material of the packaging. Here you’ll be considering the delicacy of the product, size, shape, and structure in which it needs packaging.
Who’s Your Ideal Consumer?
This question is mainly about the targeted market and customer’s needs. It’s a broad question in the sense that it requires you to consider who’s the ideal consumer of your product. So, if your product aim’s at helping youngsters, you might want to reflect that in your packaging design.
How Are These Products Being Sold?
This question will help you analyze whether you want to create custom boxes with logo to be displayed on a supermarket’s shelf. Or perhaps you want to create a brand perception for online shoppers.
It’s advisable to have clear answers to these questions before you step into designing.
Custom Made Boxes Tips for Businesses
The right packaging can make a world of difference. It can take your good product to great, and move it from your website to your customer’s online cart, or from shelf to their shopping bags. Here is a quick guide to making sure your product is represented at its best. However, before we go into the details, we need to bear two things in mind. First, your packaging solution should be able to protect your product. Second, that it should create a personalized touch for potential consumers.
CHOOSING THE BEST PACKAGING
When it comes to choosing the best packaging, it’s never just a case of choosing something that looks great. Make sure the packaging reflects the brand. The best packaging does not only reflect the product, it also communicates the brand, its values, as well as its market position. You also need to understand your target market. Focus on your ideal customer, package the product for them, and make sure the packaging talks to them at every step of the buying journey. You also want to pack for travel for extra safety. Your product packaging must be able to travel from one corner of the world to another with ease and minimal damage. So, when it comes to fragile or bulky products you want to use boxes designed for strength. Whereas for retail-shelf products, put more effort into the outward display. Also, don’t forget about the material. I understand that identifying the right packaging material can be an overwhelming task as you’re being accepted or rejected on this basis. A simple way to go about it is to have a clear idea of the weight and thickness of your product. Paper boards can be used for lightweight materials such as cosmetics, jewelry, and food, etc. Corrugated boxes are used for fragile and bulky items. At Custom Boxes Mart we offer diverse and high-quality solutions including cardboard boxes, rigid boxes, and cosmetic boxes. Have a look at https://customboxesmart.com/. The best part about it is it doesn’t cost a treasure to get your hands on it. Ergonomics matters. Think about how your customers will open and interact with your box. If they have difficulties in accessing the product, their frustration may hold them back from choosing you again.
SELECTING THE RIGHT BOX TYPE
The right type of box is crucial to getting products safely to customers. First, we have the RSC Box, which stands for the regular slotted carton. This is what most people think of when they think about shipping boxes; four flaps that fold over one another, meet in the middle and are taped shut. These boxes make a great budget option, as they require less cardboard and tooling to make. Then we have the Die Cut Box. They are generally more customized leaving plenty of room for creativity for companies that seek a more branding-focused design. These boxes may be more expensive, but they sure can help build or boost your brand. And finally, we have the Multi-Crease Box. They are cardboard boxes that can fold to multiple depths at different creases. Also known as corner-cut folders. These boxes can be used both for storing and shipping items to faraway places.
PRODUCT PACKAGING INVENTORY
Running out of packaging products is never an option. Have a look at what you’ve got. Set a reminder to check your existing inventory system to keep track of what packaging you have in stock. Or use something as simple as post-it notes and a marker. Whenever you reach that note, you know you are ready to order.
PROPER STORAGE AND HANDLING
To give your packaging boxes a longer shelf life, store them;
- in a dry place away from water.
- Away from the windows, as strong sunlight will cause fading
- In a clean environment to avoid dust.
Quick Tip: Keep your boxes stored flat. Otherwise, they will become bowed or warped which will make them a little hard to fold.
HELPING CUSTOMERS SAVE MONEY
Make small moves to improve customer satisfaction. Embed a shipping calculator onto your website to ensure customers can get quotes even during out-of-office hours. Offer bulk-buying options to help them cut back not just on the cost but also on the environmental consequences of shipping.
BONUS TIP:
Add personalized notes inside the custom boxes with logo to gain customer’s loyalty. It’s also a good idea to add seed paper to make the environment eco-friendlier. It would also leave an impression on the consumer that you care and hence would help you build a good reputation.
