The first thing that comes to mind while reading the title is whether perfect custom-made boxes exist. So, let me start by saying that they very much do! However, several things must be well thought out to make them perfect. For instance, whether the packaging is protective enough, whether it displays and promotes the product inside, or perhaps whether customers find it attractive. After all, the packaging is typically the first thing that a customer notices.
Perse, no ideal perfect packaging solution suits every condition. However, there is an ostensibly perfect guide that can help you design a customized package for almost any product there is.
Three Key Questions to Ask Before Designing Custom Boxes
You must be able to answer a few questions before designing a custom-made box. And these are
What is Your Product?
It will help you with almost everything, from the size to the packaging material. Here, you’ll consider the delicacy of the product, its size, shape, and the structure in which it needs packaging.
Who is Your Ideal Consumer?
This question mainly concerns the targeted market and customer needs. It’s a broad question in that it requires you to consider who your product’s ideal consumer is. For example, if your product aims to help youngsters, your packaging design should reflect that.
How Are These Products Being Sold?
This question will help you analyze whether you want to create custom boxes with a logo to be displayed on a supermarket’s shelf. Or perhaps you want to make a brand perception for online shoppers.
It’s advisable to have clear answers to these questions before designing.
Tips for Creating the Perfect Custom-Made Boxes for Businesses
Proper packaging can make a world of difference. It can elevate your good product to greatness and move it from your website to your customers’ online carts or from the shelf to their shopping bags. Here is a quick guide to ensuring your product is represented at its best. However, before we go into the details, we must consider two things. First, your packaging solution should protect your product and create a personalized touch for potential consumers.
Choosing the Best Packaging Solution
When it comes to choosing the best packaging, it’s never just a case of picking something that looks great. Make sure the packaging reflects the brand. The best packaging reflects the product and communicates the brand, values, and market position. You also need to understand your target market. Focus on your ideal customer, package the product for them, and ensure the packaging talks to them at every step of the buying journey. You also want to pack for travel for extra safety. Your product packaging must be able to travel from one corner of the world to another with ease and minimal damage. So, you want to use boxes designed to be strong for fragile or bulky products.
Meanwhile, more effort must be put into the outward display of retail-shelf products. Also, don’t forget about the material. I understand that identifying the right packaging material can be overwhelming as you are accepted or rejected.
A simple way to go about it is to have a clear idea of the weight and thickness of your product. Paper boards can be used for lightweight materials such as cosmetics, jewelry, food, etc. Corrugated boxes are used for fragile and bulky items.Custom Boxes Mart offers diverse, high-quality solutions, including cardboard, rigid, and cosmetic boxes. The best part about it is it doesn’t cost a treasure to get your hands on it. Ergonomics matters. Think about how your customers will open and interact with your box. If they struggle to access the product, their frustration may hold them back from choosing you again.
How to Select the Right Box Type for Your Products
The right type of box is crucial to getting products safely to customers. First, we have the RSC Box, the regular slotted carton. Most people think of this when they think about shipping boxes: four flaps that fold over one another, meet in the middle and are taped shut. These boxes make a great budget option, as they require less cardboard and tooling to make. Then we have the Die Cut Box. They are generally more customized, leaving plenty of room for creativity for companies that seek a more branding-focused design. These boxes may be more expensive but can help build or boost your brand. And finally, we have the Multi-Crease Box.They are cardboard boxes that can fold to multiple depths at different creases—also known as corner-cut folders. These boxes can be used to store and ship items to faraway places.
Managing Your Product Packaging Inventory
Running out of packaging products is never an option. Have a look at what you’ve got. Set a reminder to check your existing inventory system to track what packaging you have in stock. Or use something as simple as Post-it notes and a marker. Whenever you reach that note, you know you are ready to order.
Proper Storage and Handling of Packaging Boxes
To give your packaging boxes a longer shelf life, store them;
- In a dry place away from water.
- Away from the windows, as intense sunlight will cause fading.
- In a clean environment to avoid dust.
Quick Tip: Store your boxes flat. Otherwise, they may become bowed or warped, making them hard to fold.
Helping Customers Save Money with Smart Packaging Strategies
Make small moves to improve customer satisfaction. Embed a shipping calculator onto your website to ensure customers can get quotes even during out-of-office hours. Offer bulk-buying options to help them cut back not just on the cost but also on the environmental consequences of shipping.
Bonus Tips to Make Your Packaging Memorable
Add personalized notes inside the custom boxes with logos to gain customers’ loyalty. Adding seed paper to make the environment eco-friendly is also a good idea. This would leave an impression on the consumer that you care, and hence, it would help you build a good reputation.
